New Mental Health Initiatives Launched as Mandates Eased

New Zealand’s Ministry of Health, in partnership with the Mental Health Foundation, has launched All Sorts, a multi-media mental wellbeing campaign to support New Zealanders through the challenges of the latest wave of COVID-19 infections.

The Ministry of Health’s acting Deputy Director-General of Mental Health and Addiction Philip Grady says the campaign is about reminding New Zealanders there are all sorts of ways to get through tough times.

“We might be feeling a range of emotions right now but that is all right – it’s ok, not to be ok. We’ve been here before in one way or another and we’ll get through this. The key is making sure we look and ask for help before we get overwhelmed,” Mr Grady says.

This comes as Prime Minister Jacinda Ardern announced today that from 4 April, My Vaccine Pass will no longer be required by the Government. Kiwis will no longer have to be vaccinated in order to enter those venues covered by the Pass. This also extends to vaccine mandates which will be removed, except for health and disability, aged care, corrections, and border workforces.

Shaun Robinson, Chief Executive of the Mental Health Foundation, says All Sorts is a wonderful resource that will help connect people with tips and advice they need and a little inspiration too.

“ ‘All Sorts’ is here to remind New Zealanders that we may be feeling all sorts of feelings and emotions right now, and there are all sorts of ways of coping and supports available. It reminds us that we can get through this with the support of friends, whānau, our community and those we love.

“The wellbeing tips and advice promoted through this campaign will make a positive difference for many New Zealanders during a challenging time.”

This multi-media social marketing campaign, which includes television, radio, online advertising as well as a website, has been funded as part of the $5.6 million psychosocial response fund the Ministry of Health received in November 2021. The campaign will run from now through to July 2023.

Image credit: Ministry of Health NZ