Pasifika Marketing Agency Among Group Selected to Roll out NZ National Bowel Screening Programme Campaign

Pacific marketing, communications and creative agency Bright Sunday is one of three Aotearoa agencies selected to roll out the National Bowel Screening Programme (NBSP) campaign for the Ministry of Health.

Puhimoana Ariki is a collective of three Aotearoa-owned agencies: Rotorua and Wellington based Māori agency Wawata Creative, Pacific agency Bright Sunday headquartered in South Auckland and The Digital Café in Wellington.

Puhimoana Ariki Collective Strategy and Pacific Creative lead Amatailevi Stella Muller says the win validates that Māori and Pacific marketing frameworks have currency.

“This is an exciting opportunity for our collective to evidence and demonstrate a creative and campaign development process that truly embodies Māori and Pacific ways of engaging, thinking, working and creating.

What sets us apart is our ‘deep knowing’ and insights informed by our lived experiences, relationships and connections to our communities – this is our value add,” says Amatailevi.

NBSP Manager Cathy Whiteside says the panel was impressed with Puhimoana Ariki Collective’s credentials and commitment to communicating with Māori and Pacific audiences, and their very strong community networks.

“Bowel screening participation rates for Māori and Pacific peoples are well below those for non-Māori, non-Pacific populations, and this campaign is all about changing that. We are excited to be working with Puhimoana Ariki Collective on this extremely important campaign.”

The NBSP campaign, which will launch in June/July 2022, will promote public awareness about bowel screening, with a focus on increasing participation, particularly for eligible Māori and Pacific people, and disabled people.

The NBSP is free for people aged 60 to 74 years. It aims to save lives by finding bowel cancer at an early stage when it can often be successfully treated.

Founded in 2010, Bright Sunday is owned and created by Amatailevi Stella Muller, together with her husband Robert Muller. They lead a team of ten and work with an extensive network of Pacific, Māori creatives, cultural experts and marketing practitioners. In 2020 Amatailevi was awarded the Foreign Affairs and Trade Pacific Enterprise Award.

Image credit: Linkedin